Your reputation on-line can be worth its weight in gold – if you manage it properly.
Why? Because clients today can spread the word (both good and bad) to numbers of people that in the days before the Internet were unimaginable.
So how do you manage your reputation so that it pays off for you and your salon?
By being proactive and encouraging your clients to spread the word for you. Rather than take a passive or “organic” approach to reputation management create some simple systems that your clients can use to tell others how much they like being your client.
The positive words they spread will more than counter-act the occasional negative comment or review every business – including your salon, are bound to get.
While you’d probably like to script what your clients write or say about you – don’t – the Google “Gods” have algorithms that’ll create a on-line marketing mess for your salon.
Having said that here are six ways to “help” your clients and fans “help” your reputation.
Have an iPad or laptop handy for the clients to use in the reception area or even in the styling room. Post signs offering “Free Internet Access” and let them know that all you’d like in return is for them to write about their experience on Facebook, Twitter or even email you their story. For this you’ll create a special email address “Mystory@YourSalonEmail.com
Write a line in every email you send or letter you write, receipt that you give or postcard you send to your clients, asking them to leave a review on your salon’s Facebook Page, website, blog or popular review site. Remember your clients are in your corner, they want to help – you just have to let them know exactly how they can.
Post a sign in your salon asking clients with smartphones to leave a review or post a comment on your blog or website, Twitter, Facebook or a review site like Yelp. This little spark could set off a viral wildfire for your salon.
Ask your clients to take photographs of their experiences with you, your salon, the team and your products – they can use their cell-phones and send them to you. Also encourage them to post these photos on their social networks or on review sites (let them know the specific review sites you’d want them posting on)
Create branded T-shirts and give them away to your best clients. Then request that they take photos of themselves in those shirts and post it on-line. Ask them to send you a copy too!
Hold a video creation contest for your clients. Ask them to post videos on U-Tube where they talk about your salon and its products and services. Award the prizes based on the creativity of the video.
These six ideas of involving your clients in helping you boost your on-line reputation will benefit them too – after-all they can say they’re part of the “hottest” or “coolest” (their choice) salon in town.
P.S. Special Thanks to Jim Cockrum of 101freemarketing.com from whose book FREE MARKETING – 101 Low And No-Cost Ways to grow your business online & off, from which I adopted these ideas.
Quotation: Perseverance and spirit have done wonders in all ages – George Washington
Andrew Finkelstein, President of the Beauty Resource, is a successful New York City-based entrepreneur, author, speaker, and coach who helps professional beauty businesses make a ton of money. Andrew’s E-zine The Finkelstein Report is the beauty industry’s #1 marketing resource with free articles, marketing tools, and valuable advice for salons and day spas owners. E-mail Andrew at Andrew@TheBeautyResource.com, or call him at 212-831-2421 x202.
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