Author Archives: macvoil

10 Winter Hair Care Tips


Winter time puts a lot of stress on your tresses and the harsh, cold elements can cause irrecoverable damage. In order to keep your hair healthy all year round, you have to take extra care of it in the winter months. Keep in mind that your hair contains less natural oils in winter and is thus more fragile, so the less heat and cold you place on it the better.

  1. Protect your hair by covering up with a scarf, beanie or cap. Make sure that your headwear is not too tight as it can also cause hair breakage.
  2. Limit the use of heating tools. Blow drying, flat ironing and curling must be kept to a minimum in winter as heat styling dries your hair out. If you must blow dry your hair, use a low heat setting. 
  3. Do not wash your hair as often. In winter your scalp and hair are drier than in summer, so you can go an extra day without washing. 
  4. Don‘t go outside with wet hair. The cold causes wet hair to freeze which in turn causes hair breakage. 
  5. Condition your hair. Put back some moisture into your hair by applying a deep conditioner after shampooing, leave in for 2-3 minutes and then rinse off. 
  6. Rinse hair with cold water after conditioning. This locks in the moisture and makes hair shiny. If you cannot stand cold water, try luke warm water or as close to cold as you can handle.  
  7. Use a leave-in conditioner. This is a quick treatment for dry, damaged hair and helps keep flyways down. 
  8. Do not dye or highlight your hair as often. These treatments cause hair to become dry and brittle, rather go to your hair salon for a hot oil treatment that hydrates your scalp. 
  9. Comb your hair regularly. Use a wide tooth comb on dry hair as this improves blood circulation in the scalp and promotes hair growth. 
  10. Trim your hair. Get an inch of your hair chopped off every 4 weeks as split ends occur more in winter.

  Hair care is one of the most important parts of staying beautiful and once your hair is damaged, there is nothing that will fix it. Remember, prevention is better than repairing ladies!

For more Hair Care Tips and Beauty Advice, visit

MACVOIL™ Unleashes the First All Natural Hair Smoothing


Formula Devoid of Dangerous Chemicals and Carcinogens 

Houston, TX – Jan. 13, 2012 – The Egyptians did it with iron plates, those of the Renaissance used bricks and metal rods, and the Japanese were adept at using heated combs. The methods may vary but women throughout the ages had one goal – straight hair. Now there’s no need for traditional hair smoothing methods with the introduction of the first non-toxic hair smoothing system by MacVoil™.

The professional salon treatment offers a formula rich in all natural botanicals and non-toxic ingredients for formaldehyde free hair smoothing hair care. The revolutionary new treatment by MACVOIL™ utilizes micro-emulsion nanotechnology to deliver powerful keratin therapy that provides smooth hair for months.

There’s no need for gloves, masks and complicated ventilation systems with the MACVOIL™ hair smoothing system. The formula contains no carcinogens or harsh chemicals that can prove hazardous to hair and health. The hair smoothing treatment is appropriate for all hair types and styles. The MACVOIL™ Keratin Hair Smoothing Treatment eliminates frizz, moisturizes and detangles for enhanced hair color, leaving locks healthy, smooth  and shiny.

MACVOIL™ utilizes a proprietary blend of ingredients that are certified 100 % botanical. Hand selected from boutique growers, products are formulated in small batches and blended by talented artisans. The firm employs green technology in its exclusive five step water purification process, along with cold water processing to maintain the integrity of each ingredient’s unique properties and product performance.

The  MACVOIL™ Keratin Hair Smoothing Treatment was developed by Dr. Frank Tavakoli, a man who has been changing the world of hair care for the past 20 years. Passionate about the environment and dedicated to creating earth-friendly products, Tavakoli’s methods have resulted in specialty hair care solutions that include Shiva, Clio, Silkology and MACVOIL™.  The exclusive line of MACVOIL™ products includes MACVOIL™ Anti-Aging Hair Care, MACVOIL™ Argan and Cypress Oils and MACVOIL™ Keratin Hair Smoothing Treatment

Prior to the creation of the  MACVOIL™ Keratin Hair Smoothing Treatment, options were limited to Brazilian Blowouts, Thermal Reconditioning and Japanese straightening products that contain ingredients that can cause damage to hair and put users’ health at risk. Canada has banned the use of such products, but many are still using them in the U.S. The release of the  MACVOIL™ Keratin Hair Smoothing Treatment provides an all-natural alternative that provides results without dangerous chemicals and adverse effects.

MACVOIL™ Keratin Hair Smoothing Treatment represents a major breakthrough in the science of hair care, eliminating the need for dangerous chemicals and processes. The all natural  MACVOIL™ Keratin Hair Smoothing Treatment provides the ultimate in smooth, silky hair, without returning to the bricks, metal plates and heated combs of the ancients.

MACVOIL™ can be reached toll-free 800-622-1330, or by visiting the website at

MACVOIL Botanical Guide



Botanical Guide

Ivy: Helps to stimulate circulation, thereby promoting hair growth. Works best in combination with Burdock, fenugreek, and basil.

Burdock: Promotes hair growth by stimulating circulation and works well in conjunction with ivy, fenugreek, and basil.

Fenugreek: Promotes hair growth by stimulating circulation and works well in conjunction with ivy, burdock, and basil.

Basil Leaf Extract: Promotes hair growth by stimulating circulation and works well in conjunction with ivy, fenugreek, and burdock.

Nettle: Strengthen week hair follicles, inhibit the effects of DHT, removes excess sebum, and promotes hair and scalp health, helps to grow fuller and thicker hair, oxygenate hair follicles.

Acai Extract: Antioxidant, anti-aging, rich in polyphenols , Contains mineral salts, vitamins. Carbohydrates, proteins, lipids and flavones contribute to hydrating, emollient, soothing and conditioning effects.

Aloe Vera: Boost hair moisture and shine, natural conditioner.

Chilean Soapbark: Natural deep- penetrating, gentle cleanser, great for scalp.

Brown and Red Algae: Enhance hair strength and helps retain moisture, blocks UVA.

Kelp: Protects hair from environmental damage, nourishes and encourages healthy hair growth and thickens hair.

Cucumber Extract & Cucumber Water: Hydrating and smoothing extract that provides a cooling and refreshing experience to the scalp. Excellent sources of Vitamin E and natural potassium, helps remove unwanted excess oils and grease, and fights the effects of aging.

Consumer Health Alert: Hair Straightening Products and Formaldehyde


If you are thinking of getting your hair straightened, here is some important information for you to consider. A group of hair straightening products known as “Brazilian Keratin Treatment” (BKT) may contain formaldehyde.

  • Exposure to formaldehyde can cause irritation of the eyes, nose, throat, and skin.
  • People with asthma or other respiratory diseases may be more sensitive than others to the effects of breathing formaldehyde.
  • Formaldehyde is classified as a known human carcinogen (cancer-causing chemical).

The amount of formaldehyde exposure you get depends upon:

  • the product used,
  • stylist technique, and
  • ventilation in the salon.

The hair straightening products that were tested and shown to contain formaldehyde are listed below. There are more than 150 hair straightening products on the market, and we do not know how many others may contain formaldehyde. You can’t count on the label. Some products were labeled “formaldehyde-free”, “organic” or “natural”, but were found to contain formaldehyde when tested.

How are you exposed to formaldehyde?

You can breathe in formaldehyde when the product is:

  • applied to your hair,
  • heated on your head with high temperature blow dryers and flat irons, or
  • being used on other customers.

You may continue to be exposed to formaldehyde until the product is washed out of your hair. You can also be exposed if you use at-home treatments of BKT hair straighteners.

What products contained formaldehyde?

Formaldehyde was measured in the products listed below. Remember that there are many products on the market and most have not been tested, so we do not know how many others may also contain formaldehyde.

  • Brazilian Blowout Solution
  • Brazilian Blowout Acai Professional Smoothing solution
  • Brazilian Gloss Keratin Smoothing Gloss
  • Cadiveu Brazilian Thermal Reconstruction
  • Coppola Keratin Complex Smoothing Therapy, Natural Keratin Smoothing Treatment
  • Coppola Keratin Complex Smoothing Therapy, Natural Keratin Smoothing Treatment, Light Wave
  • Coppola Keratin Express Brazilian Smoothing Treatment
  • Coppola Keratin Complex Smoothing Therapy
  • Global Keratin Functional Keratin Hair Taming System Light Wave Chocolate
  • Global Keratin Taming System Strawberry
  • Global Keratin Taming System with Juvexin Strawberry Resistant
  • Global Keratin Taming System with Juvexin Strawberry Light Wave
  • IBS Beauty IStraight Keratin Advanced Keratin Treatment
  • Kera Green Keratin and Protein Hair
  • Marcia Teixeira Advanced Brazilian Keratin Treatment
  • Marcia Teixeira Brazilian Keratin Treatment
  • Marcia Teixeira Chocolate, extreme de-frizzing treatment
  • Pro-Collagen RX Keratin Treatment
  • QOD GOLD Solution

Who tested these hair straightening products?

Oregon OSHA (health and safety program), Health Canada and the European Directorate-General of Health and Consumer Affairs did the testing and found formaldehyde in most of the products they tested. They also conducted air tests during application of one of the products in two salons and found that formaldehyde had been released into the air.

What kind of chemical is formaldehyde?

At room temperature, formaldehyde is a colorless, flammable gas that has a distinct, pungent smell. It is also known as methanal, methylene oxide, oxymethyline, methylaldehyde, and oxomethane. When mixed with water, it may be referred to as methylene glycol or formalin (formalin is another name for embalming fluid). You may see one of these names on a product label, but you may not.

What actions are being taken to deal with this concern?

  • The New York State Department of Health is monitoring the situation and we are in contact with other states about their experiences with these products. Through this fact sheet, we are taking the precautionary step of alerting salon workers and consumers about the hazards. At this time, we know that 51 companies market a total of 156 products. Over 100 of those are widely distributed in New York. This year alone, seven new products have come on the market. We have no reliable way, at this time, to know which ones contain formaldehyde.
  • The U.S. Food and Drug Administration (FDA), responsible for regulating cosmetic products, is gathering reports from consumers and salon professionals about eye irritation, breathing problems and headaches.
  • The Oregon Department of Consumer Business Services and the Connecticut Department of Public Health issued alerts on the release of formaldehyde from these products.
  • The Attorney General of the State of California filed a lawsuit against a California-based manufacturer of one of these products (Brazilian Blowout’s Acai Professional Smoothing Solution) alleging that the manufacturer failed to warn users about the presence of formaldehyde, as required by California regulations.
  • Health Canada issued an advisory about the release of formaldehyde from the Brazilian Blowout product. Health Canada also received complaints of burning eyes, nose and throat, breathing difficulties and a report of hair loss.
  • The European Directorate-General of Health and Consumer Affairs banned the sale of some products and recalled others.

What should I do if I am concerned about my health because of using these products?

First, consider not having your hair treated with the products.

Seek medical attention, if you are experiencing health problems.

Consumers and salon professionals are urged to report adverse experiences to FDA in either of the following ways:

  1. Report to the nearest FDA district office. The phone number for the New York State Complaint Coordinator is (866) 446-9055.
  2. Report online to FDA’s MedWatch adverse event reporting system. You also may call Medwatch at (800) 332-1088 to request a reporting form by mail.

What if I have other questions?

If you have other questions, you can:

  • Call us at (518) 402-7900 or toll-free at (800) 458-1158
  • Email us at
  • Write to us:
    New York State Department of Health
    Flanigan Square
    547 River Street, Room 230
    Troy, New York 12180

Set It and Forget It: A Client Retention System for Salons/Spas


Your salon needs a steady stream of existing and new clients coming through the doors daily if it’s going to thrive in today’s tough economy.

Most salons continue to throw whatever marketing money they do have at attracting new clients.

They’ll use Groupon and other heavily discounted promotional vehicles.

And these promotions work – admittedly not as well as when they were first introduced but you can still prime the pump with first time clients.

With salon retention rates for first time clients hovering around 30% – the hyper-promotional “Groupon” customer, when not followed up with after the initial visit returns at rates between 12-20%.

So if retaining new clients under “normal” circumstances weren’t enough of a challenge this new breed of promotional buyer back is an even bigger one.

Now that you’ve spent money, time and energy bringing them in, the question becomes “what are you doing to bring the first time visitor back?” Most owners don’t have a clue beyond a phone call or an email sent by an expensive “bolt-on” to their salon software program

Here’s a step-by-step solution on a low-cost, high return on investment strategy that will help you increase retention and improve salon profits.

Step 1: Send them a hand-written Thank You Card (and maybe a free offer too!)

When : Immediately after their visit
Why?: It shows the personal touch you give to your clients and makes your salon stand out. The personal connection of a handwritten card is meant to leave them feeling glad they came to you. You’ve increased the trust and “likeability factor.

Step 2: Email: “New Customer Thank You”

Subject: Thank you so much for being our customer!

When: immediately after visit

Why?: Another way of thanking them plus a chance to give them an offer.

Step 3: Send a Postcard that gives them something of value – Home Hair Care Tips and Tricks

When: 3 days after visit

Why?: This is education on how to get the most out of using professional products at home. It’s meant to further engender your caring of your customer, and to empower them to actually use the product you’ve worked so hard to get into their hands properly – after all nothing makes a customer more likely to get value from something than actually using it!

Step 4: Email: “New Customer: Unannounced Bonus 1″

When: 3 days after visit

Subject: 25/99/50 Reasons why people choose your salon

Why?: This email is about social proof. It’s just a boat-load of testimonials. They should be left with: “I really did make the right decision in going to this salon”

Step 5: Email: If you ever have a question between visits to the salon”

When: Day 4 after visit

Subject: Check out our Blog!

Why?: This email is meant to make your customer aware of your online forum, or whatever other resources you make available to them that they can access when they have questions between visits.

Step 6: Email: Unannounced Bonus 2″

When: Day 5 after visit

Subject: SURPRISE!

Why?: This is ANOTHER unannounced bonus meant to surprise, delight, and otherwise engender the good faith of your new customer.

Step 7: Call them

When: Day 6

Subject: Call and thank them

Why?: You (or a team member) call the new customer and thank them directly for their visit. It’s meant to show the personal attention you give to your customers. Once again you’re going above and beyond what they expect from you which will likely cause them to like and trust you even more. This strengthened rapport will leave them even more likely to come back

Step 8: Email: How’s your hair doing?

When: Day 14:

Subject: How’s your hair doing Cathy? ?

Why?: This email is just meant to check in on your new customer, find out how they’re doing, and if they need anything. Just a TLC check-in and will engender trust, good faith, and confidence in your salon and leave them feeling like you’re there for them.

P.S. It’s also intended to have them give you some feedback or testimonial.

Step 9: Email: “Tips and Tricks on your new purchase”

When: Day 21

Subject: Here are some Tips and Tricks on getting the most out of _________

The Intent: This is more coaching and training on how to get the most out of your product. It’s meant to further engender the good faith and sweet love of your customer, and to empower them to actually use the product you worked so dang hard to create, market, and then get into their hot little hand! Because, after all, nothing makes a customer more likely to get value from something than actually using it!

Step 10: Call

When: Day 30

Subject: Call and give ‘em some TLC!

Why?: This is a task to have you (or a team member) call the customer and offer preemptive customer support….to check in to see how they’re doing and if they’d like to schedule another appointment.

Again, it’s meant to show the personal attention you give to your customers. The personal connection of a phone call is meant to leave them cared for and thought of.

Step 11: Postcard: “New Customer: Have I told you lately that I love you?”

When: Day 35:

Headline: Have I told you lately, that I love you…have I told you there’s no one else above you. You fill my heart with gladness, take away all my sadness, ease my troubles that’s what you do-oo-oo.

The Intent: This card is to (you guessed it) deepen the relationship between you and your customer and make a show your gratitude for having their business and to offer them a special discount for their next visit.

Note: You can of course change the offer however you like, I’m just giving you a suggestion.

Quotation: You get what you expect to get. The only question is. “What do you want?” – Jim Rohn

Andrew Finkelstein, President of the Beauty Resource, is a successful New York City-based entrepreneur, author, speaker, and coach who helps professional beauty businesses make a ton of money. Andrew’s E-zine The Finkelstein Report is the beauty industry’s #1 marketing resource with free articles, marketing tools, and valuable advice for salons and day spas owners. E-mail Andrew at, or call him at 212-831-2421 x202.
Author’s note: You’re welcome to use this article as content for your own e-zine or web site! Just make sure the article remains complete and unaltered (including author information and copyright line at the end), and send a copy of your reprint to

Six Ways to Create Your Salon’s Solid Gold On-Line Reputation


Your reputation on-line can be worth its weight in gold – if you manage it properly.

Why? Because clients today can spread the word (both good and bad) to numbers of people that in the days before the Internet were unimaginable.

So how do you manage your reputation so that it pays off for you and your salon?

By being proactive and encouraging your clients to spread the word for you. Rather than take a passive or “organic” approach to reputation management create some simple systems that your clients can use to tell others how much they like being your client.

The positive words they spread will more than counter-act the occasional negative comment or review every business – including your salon, are bound to get.

While you’d probably like to script what your clients write or say about you – don’t – the Google “Gods” have algorithms that’ll create a on-line marketing mess for your salon.

Having said that here are six ways to “help” your clients and fans “help” your reputation.
Have an iPad or laptop handy for the clients to use in the reception area or even in the styling room. Post signs offering “Free Internet Access” and let them know that all you’d like in return is for them to write about their experience on Facebook, Twitter or even email you their story. For this you’ll create a special email address “

Write a line in every email you send or letter you write, receipt that you give or postcard you send to your clients, asking them to leave a review on your salon’s Facebook Page, website, blog or popular review site. Remember your clients are in your corner, they want to help – you just have to let them know exactly how they can.

Post a sign in your salon asking clients with smartphones to leave a review or post a comment on your blog or website, Twitter, Facebook or a review site like Yelp. This little spark could set off a viral wildfire for your salon.
Ask your clients to take photographs of their experiences with you, your salon, the team and your products – they can use their cell-phones and send them to you. Also encourage them to post these photos on their social networks or on review sites (let them know the specific review sites you’d want them posting on)

Create branded T-shirts and give them away to your best clients. Then request that they take photos of themselves in those shirts and post it on-line. Ask them to send you a copy too!

Hold a video creation contest for your clients. Ask them to post videos on U-Tube where they talk about your salon and its products and services. Award the prizes based on the creativity of the video.

These six ideas of involving your clients in helping you boost your on-line reputation will benefit them too – after-all they can say they’re part of the “hottest” or “coolest” (their choice) salon in town.

P.S. Special Thanks to Jim Cockrum of from whose book FREE MARKETING – 101 Low And No-Cost Ways to grow your business online & off, from which I adopted these ideas.

Quotation: Perseverance and spirit have done wonders in all ages – George Washington

Andrew Finkelstein, President of the Beauty Resource, is a successful New York City-based entrepreneur, author, speaker, and coach who helps professional beauty businesses make a ton of money. Andrew’s E-zine The Finkelstein Report is the beauty industry’s #1 marketing resource with free articles, marketing tools, and valuable advice for salons and day spas owners. E-mail Andrew at, or call him at 212-831-2421 x202.
Author’s note: You’re welcome to use this article as content for your own e-zine or web site! Just make sure the article remains complete and unaltered (including author information and copyright line at the end), and send a copy of your reprint to

MacVoil Introduces Revolutionary Non-Toxic Hair Smoothing System


Through the ages, women have tried a wide variety of methods to straighten hair, from hot bricks to extreme chemical straightening.  Many bald and scarred heads litter the road to extreme hair
straightening…Before jumping on the South of the border crazy train chemical straightening, think twice before applying anything unnaturally chemical to
your hair.  No matter how straight or smooth the brochure promises, don’t put your health at risk, especially when safe, natural smoothing products are readily available.

Frank Tavakoli, an earth loving PhD Chemist is passionate about creating organic professional hair care products.  Tavakoli’s dedication to organic innovation has produced a staggering
number of specialty hair care products including Shiva, Clio, Silkology and MacVoil.  The MacVoil line offers MacVoil Macadamia, MacVoil Argan and Cypress Oils, MacVoil Anti-Aging Hair Care and
last but certainly not least the MacVoil Non-Toxic Hair Smoothing System.

The MacVoil Smoothing System is a safe and effect hair smoothing system that is 100% free of Formaldehyde and other carcinogens.  This hair smoothing system is a fusion of organic ingredients, such as natural Keratin, protein from oats, rice whole wheat, soy and yogurt. When combined with state-of-the-art nano technology the MacVoil Smoothing System delivers
beautiful, smooth, shiny healthy hair without the dangerous side effects of toxic chemicals.

Hair straightening product lines like Brazilian Blowouts, Thermal Reconditioning and Japanese Straightening products may give women straight tresses but it takes several steps and the process can also harm them. Brazilian straightening products are manufactured in Latin America and are not required to include comprehensive labeling that outlines the risks associated with their use. Canada has banned the use of solutions used in Brazilian hair straightening, but the FDA hasn’t done the same in the U.S. The technique is still available for those who want it, though the FDA has issued guidelines regarding ventilation, respirators for technicians and protective equipment.

MacVoil Smoothing System employs green technology with the firm’s proprietary blend of natural ingredients for products that enrich hair naturally. Each and every ingredient found in his company’s products are 100% certified botanical, hand selected from boutique organic growers and artisanally small batch formulated.   Every product begins with their exclusive 5-process purification cold water process ensuring that the botanical extracts & organic molecules remain intact.

So throw away the gloves, masks and don’t worry about adding expensive ventilation systems in your salon. Create smooth shiny healthier hair with the MacVoil Smoothing

MacVoil  can reached toll free by phone at
800-622-1330, or via email with the convenient form on the website.

For more
information, visit the website at